HANGZHOU, China, March 25, 2025: Today, NetEase Games and 24 Entertainment launch their cutest collaboration event to date, bringing the world of SANRIO to NARAKA: BLADEPOINT. After multiple cross-dimensional collaborations, Naraka: Bladepoint now joins forces with Sanrio to introduce adorable characters into its martial arts world through character outfits, and a romantic amusement park makeover for the the 3D lobby.
New Sanrio-Themed Character Outfits
The collaboration will launch on March 31 (19:00 Pacific Time) and will introduce four iconic characters —Hello Kitty, My Melody, Cinnamoroll, and Kuromi— into the world of Naraka. The four female heroes will each receive themed outfits: Kuromi × Tessa, Cinnamoroll × Ziping Yin, My Melody × Cyra and Hello Kitty × Kurumi. Each will bring a whimsical and cheerful vibe to the battlefield, blending Sanrio's iconic charm with Naraka's intense combat.
Amusement Park Lobby and Interactive Attractions
Beyond the crossover outfits, the 3D lobby will also transform into a vibrant amusement park featuring the chance to explore a Ferris wheel and all the other attractions in Fairyland Penglai during the event. In addition, the decorations will evolve with future updates, reflecting 24 Entertainment’s on-going commitment to immersive seasonal experiences.
Exclusive Sanrio Accessories & Effects
Exclusive ultimate effects and accessories will debut for two heroes: Kurumi and Ziping Yin. Kurumi will have a Hello Kitty-themed accessory, and her ultimate skill will summon pink balloons and stars. Ziping Yin will feature a Cinnamoroll-themed accessory and when releasing her ultimate, she will be surrounded by blue bubbles, to fully immerse the player in the world of Sanrio.
Looking forward to more collaborations!
As the universe of Naraka continues to expand, we will keep exploring new styles and broadening our collaboration horizons. Whether it’s Eastern or Western, 2D or 3D, realistic or cartoony, anything is possible in the future world of Naraka: Bladepoint. We believe that only by continuously pushing our boundaries can we bring more surprises to players and make the universe of Naraka: Bladepoint even more vibrant and attractive to our players!
Players can immediately enjoy the Naraka: Bladepoint x Sanrio Crossover right after March 31 by jumping into NARAKA: BLADEPOINT for free across PlayStation®, Xbox and PC.
